Exploring ideas for the restaurant’s identity, starting from its culinary roots. Inspired by the Japanese cooking style robatayaki, a traditional method of charcoal grilling, the name ROA was developed as a distilled, contemporary take on RObatA. The shortened name feels modern, memorable, and versatile—perfect for establishing a strong brand presence while still subtly referencing its origins.
With the name established, the concept for the interior evolved around creating a cool, contemporary Japanese dining experience that feels both atmospheric and approachable. Rather than leaning into overly traditional motifs, the design reinterprets Japanese influences through a modern lens—clean lines, layered textures, and a balance of warmth and contrast. The goal was to create a space that feels immersive and energetic, yet comfortable enough for everyday dining.
Materiality played a key role in shaping the identity of the space. Natural wood tones bring warmth and authenticity, while elements like tiled surfaces, dark ceilings, and textured finishes add depth and contrast. These materials were carefully selected and layered to create visual richness without overwhelming the space. The interplay between matte and reflective surfaces enhances the lighting and contributes to a more photoreal, tactile environment.
To inject personality and vibrancy, pops of colour and moments of visual interest were introduced throughout. Soft pink banquettes, green tiles, and bold graphic artwork create focal points that break up the neutral palette. Neon signage is used as both lighting and branding—adding a contemporary, slightly playful edge while reinforcing the Japanese inspiration. These glowing elements help define key zones within the restaurant and contribute to its lively, atmospheric character.
Overall, the design balances cultural reference with modern expression, resulting in a space that feels distinctive, stylish, and memorable. ROA is envisioned not just as a place to eat, but as an experience—where material, light, and branding come together to create a cohesive and engaging environment.
More Works
(GQ® — 02)
©2024
Exploring ideas for the restaurant’s identity, starting from its culinary roots. Inspired by the Japanese cooking style robatayaki, a traditional method of charcoal grilling, the name ROA was developed as a distilled, contemporary take on RObatA. The shortened name feels modern, memorable, and versatile—perfect for establishing a strong brand presence while still subtly referencing its origins.
With the name established, the concept for the interior evolved around creating a cool, contemporary Japanese dining experience that feels both atmospheric and approachable. Rather than leaning into overly traditional motifs, the design reinterprets Japanese influences through a modern lens—clean lines, layered textures, and a balance of warmth and contrast. The goal was to create a space that feels immersive and energetic, yet comfortable enough for everyday dining.
Materiality played a key role in shaping the identity of the space. Natural wood tones bring warmth and authenticity, while elements like tiled surfaces, dark ceilings, and textured finishes add depth and contrast. These materials were carefully selected and layered to create visual richness without overwhelming the space. The interplay between matte and reflective surfaces enhances the lighting and contributes to a more photoreal, tactile environment.
To inject personality and vibrancy, pops of colour and moments of visual interest were introduced throughout. Soft pink banquettes, green tiles, and bold graphic artwork create focal points that break up the neutral palette. Neon signage is used as both lighting and branding—adding a contemporary, slightly playful edge while reinforcing the Japanese inspiration. These glowing elements help define key zones within the restaurant and contribute to its lively, atmospheric character.
Overall, the design balances cultural reference with modern expression, resulting in a space that feels distinctive, stylish, and memorable. ROA is envisioned not just as a place to eat, but as an experience—where material, light, and branding come together to create a cohesive and engaging environment.
More Works
(GQ® — 02)
©2024
Exploring ideas for the restaurant’s identity, starting from its culinary roots. Inspired by the Japanese cooking style robatayaki, a traditional method of charcoal grilling, the name ROA was developed as a distilled, contemporary take on RObatA. The shortened name feels modern, memorable, and versatile—perfect for establishing a strong brand presence while still subtly referencing its origins.
With the name established, the concept for the interior evolved around creating a cool, contemporary Japanese dining experience that feels both atmospheric and approachable. Rather than leaning into overly traditional motifs, the design reinterprets Japanese influences through a modern lens—clean lines, layered textures, and a balance of warmth and contrast. The goal was to create a space that feels immersive and energetic, yet comfortable enough for everyday dining.
Materiality played a key role in shaping the identity of the space. Natural wood tones bring warmth and authenticity, while elements like tiled surfaces, dark ceilings, and textured finishes add depth and contrast. These materials were carefully selected and layered to create visual richness without overwhelming the space. The interplay between matte and reflective surfaces enhances the lighting and contributes to a more photoreal, tactile environment.
To inject personality and vibrancy, pops of colour and moments of visual interest were introduced throughout. Soft pink banquettes, green tiles, and bold graphic artwork create focal points that break up the neutral palette. Neon signage is used as both lighting and branding—adding a contemporary, slightly playful edge while reinforcing the Japanese inspiration. These glowing elements help define key zones within the restaurant and contribute to its lively, atmospheric character.
Overall, the design balances cultural reference with modern expression, resulting in a space that feels distinctive, stylish, and memorable. ROA is envisioned not just as a place to eat, but as an experience—where material, light, and branding come together to create a cohesive and engaging environment.
More Works
©2024